MPI & DoubleDutch Event App Study

MPI & DoubleDutch Event App Study

i Oct 20th No Comments by

In May 2014, MPI teamed up with DoubleDutch to survey nearly 1,800 members of their organization about how they’ve adopted mobile applications as part of their overall event strategy. The results of the following survey consist of responses from 382 meeting professionals across various industries, with a wide breadth of tenure in their fields. Respondents included 38 percent meeting management professional planners and 33 percent corporate meeting professionals.

A few key take-aways:

  • 63 percent of planners are already using event apps and 85 percent expect to use them in the next six to 12 months.
  • 71 percent of association NGO meeting professionals are using an event app to engage members. They have the largest percentage of adopters.
  • In-app sponsorship opportunities are huge revenue drivers for trade show organizers
  • Mobile event apps are used primarily to improve the event experience
  • Planners can update event information on the fly and notify attendees of those changes immediately
  • Mobile event apps give organizers the ability to identify the most influential attendees, project retention and increase revenue
  • Through mobile engagement comes powerful data, which can be used to demonstrate event success

The report aims to provide a better understanding of how and why meeting professionals currently use mobile event applications, what results they expect, and how they intend to use them in the future. The full report covers the full spectrum of event apps, including best practices, trend data to predict future development and more.

Last but not least, the report concludes with a helpful quiz to assist meeting professionals determine the best app for an event!

Click here to read the report.

Press release: Two new university postgraduate programs

i Oct 12th No Comments by

Two visions for the future

With the support of and professional associations, the Solvay Brussels School is launching two new postgraduate courses: the Executive Master in International Association Management and the Executive Master in Hotel management. Two industries that are incredibly important for Europe’s capital, both in terms of its profile and the economy and jobs created.

We are thrilled that this new partnership with Solvay and professional associations are coming to our capital, and we are already pleased that we can congratulate ourselves on this achievement, as the launch of these two masters demonstrate the growing value of the tourism industry in Brussels,” confirms a delighted Patrick Bontinck, CEO of

Executive Masters in Hotel Management, the Solvay Brussels School of Economics and Management (SBS-EM) and the BHA (Brussels Hotels Association) have worked together to establish a learning platform in Brussels aimed at managers in the international hotel industry.

This is a first for Brussels, which the hotel industry is pleased to welcome. This Masters is bound to consolidate Brussels’ position as a major European hub for tourism,” explains Rodolphe Van Weyenbergh, Secretary General of the Brussels Hotels Association.

The international accommodation industry needs to embrace the rapid technological advances of the modern world and demonstrate innovation and a spirit of enterprise if it wants to remain competitive. The training programme needs to make it possible to share the experiences of international hotel managers and offer them a stimulating learning environment that will consolidate their leadership, strategic planning and management skills so that they will be able to respond to the new demands arising from the technological changes that are coming along so thick and fast.

The faculty will be made up of highly qualified professionals and experts, including full time lecturers appointed by the Solvay Brussels School and the Skema Business School as well as guests from the hotel industry.

Find out more about the course.

Executive Master in International Association Management

The Solvay Brussels Schools of Economics and Management is launching a new management course aimed at professionals from the association industry in collaboration with the ESAE, the FAIB, the UIA and

To consolidate association managers’ leadership skills and their grasp of strategic planning and management, and so enhance the image of the role of association managers, the European Society of Association Executives (ESAE), the Union of International Associations (UIA) and the Federation of European and International Associations based in Belgium (FAIB) are keen to develop a learning pathway in Brussels, working with the Executive Education department of the Solvay Brussels School of Economics and Management (SBS-EM).

“The Executive Masters in International Association management is the only one of its kind in Europe. Managers of international associations need perspectives, skills and understanding of the best management practices so that they can continue to play a major socio-political role in Europe and around the world,” explains Alessandro Cortese, President of the ESEA and CEO of the ESTRO.

The Executive Masters in International Association Management course will be taught by university professors from the Solvay Brussels School-EM and graced with the regular presence of leading lights from the association industry who will come to share their knowledge and their expertise.

Find out more about the course.

More information

The courses for both masters will be based on the fundamental skills needed to manage an international association or a hotel. Both courses will include 16 days of training spread over 5 themed modules. Classes will be taught in English and organised in two sessions lasting a full day each on Fridays and Saturdays.

The Solvay Brussels School of Economics and Management (SBS-EM) is a benchmark for participants, businesses and institutes that want to reap the rewards of the highest level of education and research in the fields of economics and management in Europe. Its goal is to generate and share skills in the fields of economics and management in order to train professionals and managers and to meet needs in terms of governance, productivity and innovation that run through our society, which is constantly evolving.

More information at

Press information

Press contact: Asja KAMENICA, Project management: +32 2 650 38 94 –

For questions about the Masters in International Association Management, contact: Alessandro Cortese –

For questions about the Masters in Hotel Management, contact: Rodolphe van Weyenbergh – +32 485 48 33 53 –


Did you miss the launch of “MPI in Europe”? Catch up!

i Oct 6th No Comments by

Recently, a new newsletter has been launched specifically for the MPI community within Europe. The MPI in Europe newsletter connects you to the latest industry information, trends, knowledge and above all will allow you to connect with each other.

You can sign up to receive the newsletter directly into your inbox or you can choose to follow the latest news updates directly on the webpage, on Facebook or on Twitter.

Why this new newsletter?

Meeting Professionals International (MPI) launched in Europe 23 years ago and now has 13 Chapters & Clubs representing 15 countries, with members in 34 countries in Europe and in 9 countries in the Middle-Eat and Africa.

The objectives of the “MPI in Europe” digital newsletter are:

  • To exchange ideas and best practice on knowledge and innovation with our members, as well as the wider business community
  • To put the extensive industry research, resources and tools that MPI has available right at your fingertips, so you can take full advantage of this valuable member benefit
  • To keep you updated on activities of the MPI Chapters as well as MPI global conferences and events, including the European Meetings & Events Conference (EMEC).
  • The aim of “MPI in Europe” is to help you remain at the forefront of the latest trends within the meetings and events industry marketplace.

It is also an opportunity to share the great stories from across the MPI community with your local business community via the power of social media. With “MPI in Europe” we celebrate the passions that fuel this business community and promote why the meeting and event industry is such a vital part of our culture.